CueTV

CueTV is an OTT platform for connoisseurs and professionals in opera, ballet, symphonies, and classical music. As a UI designer and researcher, my role was to identify the target audience, create awareness and engage them through Google, Facebook ads, and provide a smooth experience on the OTT platform using Figma, Illustrator, Premiere Pro, After Effects, and Maze. The main challenge was figuring out the target audience and tailoring the OTT platform and retargeting ads for the user audience.